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- Both are hybrid strategies—global brand adapting to local preferences. 2.Product is always the most adapted element—but the depth differs: •Coca-Cola Clear tweaks an existing product. •McDonald’s noodles create a new menu item aligned with local culture.
- but McDonald’s relies more heavily on cultural storytelling
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- whereas Coca-Cola Clear fits into existing networks.
- while Coca-Cola Clear emphasizes novelty. 4.Distribution challenges are greater for McDonald’s due to preparation needs
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