Both are hybrid strategies—global brand adapting to local preferences. 2.Product is always the most adapted element—but the depth differs: •Coca-Cola Clear tweaks an existing product. •McDonald’s noodles create a new menu item aligned with local culture.
but McDonald’s relies more heavily on cultural storytelling
whereas Coca-Cola Clear fits into existing networks.
while Coca-Cola Clear emphasizes novelty. 4.Distribution challenges are greater for McDonald’s due to preparation needs
